Bar Psychology Cocktail Theory
The "Why" and "How" of Cocktail Creation and Execution
How our cocktails look and taste have everything to do with how well they are made. How our cocktails look and taste have a lot to do with how much money we make.
This section is dedicated to exploring and understanding the ritualistic sequence of creating, pouring, mixing, and selling cocktails at a professional level.
Cocktail Building and Mixing Technique
Proper mixing is the most important thing involved with making a cocktail taste good. Without proper technique, cocktails are lack luster and not worth the money spent for them regardless of the quality of the ingredients. Producing properly mixed, delicious cocktails consistently is a requisite for making big dollars.
Cocktail History...
is where we look back at the classic cocktails and how their flavors and textures came to be. By understanding the context of these classic preparations, we can apply deeper authenticity of flavor and intent to our cocktail creations.
Cocktail Flavor Concepts...
is where we explore the famous and infamous combinations of flavors that create the deep and memorable cocktail experiences. While bartending involves much more than drink making, developing one's knowledge of how different types of flavors interact is imperative to making as much money as possible.
Creating Cocktails For...
is where we strategize the best ways to create cocktails and cocktail lists at a professional level that exceed your client's or guest's expectations.
